Browns Focus

Targeted at the cutting-edge, youthful fashion market, Browns Focus is an off-shoot of the original Browns boutique, a shining jewel in London’s fashion crown. Discovered by Simon Burstein at an end of year exhibition at the Royal Academy, the London College of Fashion Illustration graduate, Beatrice Boyle is their latest, most stylish and provocative addition.

Beatrice Boyle & Browns Focus have collaborated on a range of t-shirts and dresses that incorporate the young illustrator's meticulous, artfully distressed yet photo-realistic images of femme fatales; vixens living the hedonistic lifestyle to the limit. These pieces are the ultimate in rock 'n' roll chic, the kind you'd expect the likes of Kate Moss to pounce upon. Paired with heels and slim fitting jeans, the edgy look is easy to achieve with Beatrice Boyle for Browns Focus, but difficult to recreate with anything else.

Mrs Joan Burstein, founder of the original Browns boutique says of their selection process, "It’s all about quality and individuality. It’s all a concept." With a history of discovering the likes of John Galliano, Alexander McQueen, Hussein Chalayan and Commes des Garcons, it's not a stretch of the imagination to say that Beatrice Boyle and Browns Focus could soon be adding a new entry to the Fashion Hall of Fame.