Sass & Bide

Sass & Bide are the epitome of innovation. Formed in 1999 by Sarah-Jane Clarke (Sass) and Heidi Middleton (Bide), their pair's outrageous styles have been a hit - not just for their imagination, but their undeniable class, making Sass & Bide perfect for the fun and ferocious woman.

Sass and Bide was born when Sarah-Jane and Heidi spent a short stint in England selling their modified denim jeans on a London market stall. When the jeans sold out, they moved back home to Australia and began building one of the country’s biggest underground fashion sensations.

Was it the hustle and bustle of London’s fashion scene or the duo’s irrepressible personalities that gave the range its unique flavour? It hardly matters. Shows at London and New York Fashion Week soon followed and more and more people have been coming to enjoy Sass & Bide’s quirky, over the top stylings. Featured in British Vogue, Vogue Italia, Harper’s Bazaar, Marie Clare and more, we expect to be seeing more of this young and exciting brand.