Posted by Seasons Clothing on 25th June 2010 to Womenswear and Women's Style Focus

Fred Perry Laurel: Brand Focus

Out of a rich history of sporting success and stylish innovation comes Fred Perry Laurel, a brand that brings the prestige of Wimbledon’s green courts to the fashion rails.

This classic range draws on England’s rich heritage of athletic achievement and national pride, and marries it with a love of feminine glamour and class; sexy, but with one eye on the grit and soul that makes England a nation impossible to put down.

Fred Perry has been present in almost every fashion scene since its 1950s debut, through punk rock’s heyday in the late 1970s and the Britpop era of the 1990s to today’s retro and heritage fixations. With such a long lifespan, the brand has proven its versatility credentials, and this same spirit has found its way into each individual item. From the glamorous sequined Laurel dresses and shirts to the more casual polos and v-neck knits, there is something for every girl within this illustrious range.

The current season sees classic colours (slimming blacks, reds and blues) combined with modern silhouettes. There are also striking examples of innovative fusions too: the Fred Perry Laurel Dress with beads is a perfect example - a demure scalloped hem rising into the seductive waist and a play on the classic polo collar throwing the whole garment into sharp relief. Casual fashion becomes haute couture.

For a brand that will stand the test of time, and for a look that will never be anything less than classic, start exploring the Fred Perry Laurel range for women.

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