Tibi

Being obessed by fashion all her life it is only right that Amy Smilovic launched Tibi. After moving to Hong Kong in 1997 with her husband, it was then that she decided to pursue her dream of starting her own fashion label. A trip to Indonesia cemented her love for pattern after seeing the local Batik prints, but Amy put her own spin on it and dyed them in bright shades of pink, blue and yellow. Tibi started out by selling pretty cotton dresses in four different styles to ex-pats in Hong Kong, and it was when these stylish ex-pats went on holiday to Nantucket and The Hamptons that Amy's phone started ringing off the hook, and so, Tibi was launched in the U.S.A. It is now a full collection that sells all over the world.

Tibi is internationally known for its colourful, patterned and beautifully crafted clothing, each item is crafted with such attention to detail that its hard not to love a piece that Amy creates with the rest of the Tibi team. The Tibi themselves are all fashion obsessed creatives that all fit the Tibi bill of laid back chic.

“I love fashion. I love beautiful things that are well made, with rich and luxurious fabrics. I’m passionate about art, music, modern architecture, and all things chic. And I think the girls of Charlie’s Angels were possibly the chicest on earth. I worship Charlotte Rampling, Jane Birkin and Lauren Hutton. I think women should dress in a way that’s effortless but never lazy. And nothing is sexier than a woman in a long dress with flats. I love it when I see an individual’s personal style reflected in the way they dress. And I always think a woman should dress in contradictions – youthful and sophisticated, masculine and feminine, bold and muted colors.” Amy's view on fashion is to not take things too seriously, be true to yourself and not to be afraid to make a statement which is what Tibi as a brand is all about.