PRPS

PRPS, short for Purpose, was founded in 2002 by former Nike designer and akedemiks founder/Creative Director, Donwan Harrel and is one of the freshest luxury denim labels on the market. The PRPS cotton is sourced directly from Africa and then woven on vintage Levis shuttle looms in Japan to create the unique denim cloth. This process is much slower and deliberate, produces less material and more waste, but the end result is a denim that is superior in durability, texture and touch to most other denim brands. No detail is ever overlooked at PRPS, right through from the ageing process to the contrast pocket bag lining creating a truly unique pair of jeans.

Its this whole company ethos and sheer quality that has gained PRPS denim such credibility and gained such customers like Brad Pitt, David Beckham, Christian Bale, Jay Z, Gerard Butler and Tinie Tempah to name a few. Before fashion, 'PRPS' is designed to be worn and utilised...