Nudie Jeans

The Gothenberg label has well and truly established itself as a denim powerhouse label since its arrival back in 2001, priding the label on build quality and tradition without looking for gimmicks and fads to sell jeans and using only the best fabrics makes sure Nudie will stand the test of time.

Nudie has a huge relationship and loyal following with the indie scene "jeans share the same soul and attitude found in the rock and roll scene" and you would struggle to go to a gig without seeing nudie worn on the stage. Even leading Nudie to produce music videos.

'2012 equals 100%' is Nudies new campaign seeing all denim is made 100% organically, making sure they are socially and environmentally responsible and working in partnership with amnesty international producing a collection of garments.

Nudie create a large range of washes and fits to suit all with timeless classics including the Thin Finn and the Hank Rey. No denim ages quite as well as Nudie ensuring the more you wear your Nudies the more attitude and character they acquire.