J. Lindeberg

When Johan Lindeberg left Diesel as Marketing Director, the brand that was to become J Lindeberg was still just a vision in his mind: a striking combination of athletic spirit and high-end fashion tailoring.

Motorcycling through central Europe helped Johan collect his thoughts. His ideas for the brand started to come together and with the help of the incredibly talented designer, Roland Hjort from Sweden's H&M, Johan launched J Lindeberg in 1996.

Rising in notoriety quickly thanks to its eye-catching range of golf clothing as worn by maverick golfer, Jesper Parnevik, J Lindeberg's elegantly bohemian range has been a hit with both sportsmen and fashion lovers across the world. From stonewashed and tipped polos to gingham shirts, and with a luxurious range of woolen cardigans, v-neck jumpers and wool jackets, the entire J Lindeberg range is marked by expert tailoring and distinctive cuts that somehow always come across as relaxed, casual and cool.

Which makes sense: after all, a sportsman would never let his clothes get in the way of his goals. Instead, they must get him there in style. Which is exactly what J Lindeberg does.