Folk is all about the raw, honest, stripped-down appeal of the people you know and love, and the clothes they wear: look closely and you’ll see all the little details that really set them apart.

Born in London in 2001, Folk is inspired by its surroundings, taking in the sights and sounds of the capital but removing the hustle and bustle, leaving only simple, understated beauty. Each item is manufactured in a strictly limited edition run, which has two advantages: the craftsmanship is second to none and you’ll rarely, if ever, see anyone wearing the same item as you. Your personal style shines through unfettered.

Freedom, grace, style: this is the vision that Folk have for their clothing. It’s something the fashion community share, with Folk cardigans, chinos, jumpers and shoes seen on the most forward-thinking individuals who recognise the importance of that individuality. Make a quiet statement with Folk clothing.