Acne

Acne is the brainchild of 4 determined young minds who wanted to build a lifestyle brand through exceptional design – an ambition they achieved in just a very short time. Their unisex denim jeans with bright red stitching caught the eye of Elle's Swedish offices and soon, all the best boutiques in Scandanavia wanted a slice of the action.

From there, Acne's popularity has grown and grown, with the first full range launching in 2008 and corporate diversity leading to ventures in graphic design and film production, as well as fashion. This branching out has kept Acne's cache of styles incredibly fresh, as you can see from this new season's range!

The Acne brand inspires great affinity with young creative minds who want the foundations of their outfits to be effortlessly stylish. Each item can stand alone or work as part of an ensemble. Maybe it's the collaborative spirit of Acne's 200 strong workforce that makes it so - or maybe it's just the good sense of recognising that fashion should be wearable. Whatever the reason, you can’t put a foot wrong with Acne.