The Seasons Blog

The instantly recognisable By Malene Birger is the brainchild of Malene Birger, the Danish-fashion icon who's been channelling 50s and 60s chic through effortless Scandinavian style for the past 7 years. Founded on a loyalty and love for the people who wear By Malene Birger, each new season sees the label bring out a delicious range of looks, making her one of the biggest names in contemporary fashion - and this season is no different.

Powder blues, rich bronzes, and striking black and white combos colour the new range of beautiful bags, dresses and tops, creating a gentle summer look – perfect for walking by the sea or down the city streets. Catwalk style you can wear everyday is a rare thing these days, but By Malene Birger's passion for creating a fashion world she can share with others means that this range is the exception.